I came here to buy a bottle of Innisfree Daily UV Defense Mineral Sunscreen and the lady who helped me was super nice! She was very patient as I described my skin type and skin problems to her, and she gave me good recommendations on other products in case I was interested in those also. Even gave me a TON of free samples with my purchase. Prices were not overcharged.

I spend way too much money here, but they have a large stock of Korean face products I use; mainly whoo and Sulwasoo. The only reason I would go somewhere else is because they don't have the sunscreen I want. They give quality samples too, which is a trap because I'll come back to get whatever they were. They're friendly and always seem available to help. They're located in the Kukje market, and near the fruit area.

Convenient place to get K-Beauty products! One of the ladies there is so nice. She's attentive and remembers your face! Its always nice to see her and be remembered! My daughter really trusts her when consulting on products for her skin :)

Anna and all her staff at Joy Cosmetics are wonderful! Great place to buy all your beauty products. Really helpful and genuine customer service. They are happy to help you with advice on what's best for your skin type and importantly, how to use each product. Lots of inventory to pick from with an extensive collection of top Kbeauty brands! It's inside of Kukje Supermarket, it's so convenient to grab groceries at the same time!

Park and The owner lady family are so helpful. Whenever I came, they always help me to find good skincare for me. Joy Cosmetics is my place to go. Park recommended the cleaning foam for me and she is so cute, she literally write the note for me :") So cute, very helpful

My favorite aunt comes to visit me several times a year armed with a suitcase full of skincare and cosmetics from Korea. My girls and I have been spoiled with Etude House, Missha, Innisfree, Tony Moly, Nature Republic, Holika Holika and Skinfood beauty products and cosmetics. Asian women are the biggest spenders on beauty products. They have impeccable skin - as one would expect from a rigorous 5-8 step cleansing regimen vs westerners 3 basic steps of cleanse, tone, moisturize. Because Korea has less red tape, they have access to science based, result driven skin and beauty products a good decade before we get it here. This is why I love the suitcase full of things my aunt brings me. I have been shopping at Kukje market for a long time. I never thought to go to the beauty area - Joy Cosmetics (and Amore Pacific Skincare brands) because I didn't recognize any brand names of the items I get from Korea. Shiseido doesn't count because I can buy that anywhere. Amore Pacific Skincare brands are sold at both Sephora and Nordstrom. Laneige is sold at Target. BUY THOSE HERE. Ask the ladies here who are familiar with the products because they have used them for years. Give your money to this specialty mom and pop. Right? Right. Well, I've done the legwork and bought a lot of things in different trips, tried many samples, and took the time to really use the products I bought to determine if I'd repurchase or not and if it compared to what I got from my aunt. I feel confident recommending the ladies here to anyone interested in trying or replenishing your current Asian skincare. They often have sales on certain things like sheet masks. Ah! I also get my shampoo, conditioner, and argan oil here. WAIT. The one older lady is kind of mean. I would avoid her ...a lot. My auntie is getting older and with that comes my apprehension to send her a list of requests. I can now buy Korean hair products, skincare, and cosmetics right here! What special pampering have you done for your skin or hair today? Stop by - check things out. You might get inspired to amp up your routine that will bring out your best self!

Daly City's BEST kept beauty secret! SHHHHH!!! Amidst the rolling fog is one of Daly City's hidden gems. Located inside the Kukje Super Market is Joy Cosmetics, a Korean and Japanese cosmetics haven. Joy Cosmetics carries Korean and Japanese brand make-up, creams, masks, body lotion, toiletries, nail polish, beauty tools (e.g. tweezers) and faux eye lashes. Other than the Shiseido brand, everything may look foreign to you (it did to me) at Joy Cosmetics but the friendly and knowledgeable owner is very good about explaining EACH product; the background, the ingredients and how it works. They also carry BB cream (all-in-one: moisturizer, whitener, concealer, foundation and sunblock) which is ALL the rage in Korea and Japan. http://www.squidoo.com/b-b-cream They have over 8 brands of BB cream at Joy Cosmetics. I tried the IASO brand ($60) but the product itself just wasn't for me. Most BB creams contain whitener to fade blemishes, age spots, and acne which I don't have. I'm already SO white that I reflect light back into space and can use white-out as foundation. However, being the typical Chinese woman, my mom believes in "the paler the better" so I gave her my BB cream which she LOVES. She told me that it saves her a lot of time. My mom uses the BB cream in lieu of face cream, foundation, powder and sunblock, and it has been gradually fading her brown age spots. Because imitation is the greatest form of flattery, US brands like Boscia, Smashbox and Estee Lauder will be launching their version of the BB cream in the next few months. http://imabeautygeek.com/2011/11/21/bb-creams-what-the-newest-beauty-craze-is-all-about/ Let's face it ladies, beauty products and make-up can get EXPENSIVE. Sorry but $.99 Wet 'N Wild ain't gonna cut it these days...the Chola makeup look is long, long gone. Thank gawd because the "sharpie pen" eyebrows were so not the biz. At Joy Cosmetics, you will find that some products are the fraction of the cost of the ones you will find at Sephora or at your local department store make-up counter and will work just as well or even better. I was a hardcore Shu Uemura fan and was devastated when they closed shop in the US last year. At $25 a pair, I spent at least $100 on lashes a month with one wear each. You know how it is...you come home DRUNK at 3 AM and in a daze you rip them off (damaging them) or wake up to find your pillow grew a pair of lashes. Looking for alternatives to my beloved Shu Uemura lashes, came Darkness. At just $4 a pop at Joy Cosmetics, I was skeptical but after one year of using them, I'm a huge fan of Darkness. http://www.yelp.com/biz_photos/R5PsrJGctYo_ikTbZJv9uQ?select=keXIxQ1qWms_rl2DC0kezw I wear them every day and they are even BETTER than Shu Uemura. The band is thicker and the lashes less flimsy; I've gotten at least 4-5 uses for each one. I've even received more compliments than when I used the Shu Uemura lashes...from people that work at the make-up counter at Nordies! Want that ultra-sultry "whore lash" look (that my guy friend likes to call it)? Stack 'em! It does wonders. In less than 5 minutes, you'll look as FUCable as Tera Patrick. BELIEVE ME. ( ^ _ ~ ) With allergies, my eyes tend to water a lot but with the magical Darkness Eyelash Glue, I've come home the NEXT day at noon and they were STILL on! http://www.yelp.com/biz_photos/R5PsrJGctYo_ikTbZJv9uQ?select=Cadb6kqbTchKsQMutjvgZw Ok, NOT what you're thinking people! Sheesh...